Excuse the Fierce, it’s Balmain

Rihanna, Iman and Naomi Campbell (all in Balmain) by Emma Summerton for W Magazine Septemer 2014. Image W MAGAZINE/EMMA SUMMERTON

The new issue of W Magazine is out and in it there’s a fab article entitled Phresh out the Runway. It’s all about Balmain’s creative director, Olivier Rousteing, and it documents his whirlwind five year journey through the ranks of the fashion world that have resulted in him becoming the youngest head designer in the history of Maison Balmain.

Iman, Rihanna and Naomi Campbell by Emma Summerton for W Magazine September 2014. Image W MAGAZINE/EMMA SUMMERTON

In the article Rousteing discusses the various sources of his design inspiration and the aspirations he has for the future of the brand. His approach to design as a very simple one- the work he does for Balmain is just about, “Making beautiful clothes…There’s no need to be a torturer.” He also expresses his desire to incorporate more diversity and modernity into the rigid world of French fashion, boldly declaring, “My job is not just to design clothes but to also give a new vision to fashion.”

Naomi Campbell, Rihanna, Iman with Olivier Rousteing, creative director of Balmain, by Emma Summerton for W Magazine’s September Issue. Image W MAGAZINE/EMMA SUMMERTON

Which is where the fabulous trio of Naomi Campbell, Rihanna and Iman come in- gorgeous, confident, successful and extraordinarily progressively-minded, they perfectly represent Rousteing’s image of the the modern woman. “These women are inspiring to so many different people…bringing them together represents the concept I’m working toward,” he says.

For this I am thoroughly grateful to Olivier Rousteing. Not only do I love his laid-back approach to haute glamour and his drive to modify and modernize fashion’s restrictive image, but he’s provided me with an overdose of fierce!

Behind the scenes at the Phresh out the Runway shoot! Image RIHANNA/TWITTER

RiRi, Nay-Nay and Iman! Together in one editorial!

Oh, and Rihanna is also W’s September covergirl, and stars in a wintery tribal-themed editorial by Mert and Marcus.

Rihanna by Mert and Marcus, for the September 2014 issue of W Magazine. Image W MAGAZINE/MERT ALAS and MARCUS PIGGOT


11 thoughts on “Excuse the Fierce, it’s Balmain

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